Project Hovdabrekka

Hovdabrekka 2012

In Surveys on June 7, 2012 at 11:09

* Update 15. Jan: The data collection is now finished. 1830 responded, a response rate of 45%. See “The surveys” for more details.

A new survey of Nordic journalism students is planned for the autumn. This will update our time series (the previous surveys were done in 2005 and 2008), and provide new knowledge of how the current changes in the Nordic societies and media systems have an impact on journalism students´ recruitment, their professional ideals and ambitions.

As before, our motivation for this project is twofold, providing us with data for research and for sharing with journalist educators for pedagogic use (see the previous post for access to results from the 2008-data). And again, this project will be done without special funding, so we hope for the continuing cooperation and support by the participating journalism educations, on which we depend.

Methodologically, the web survey will follow the template established by the 2008-survey. Before summer, the national contacts in each country (see below) will contact the journalism schools to provide information and establish a survey contact within each institution. At the start of the semester we will ask the contact/administration for an updated list of e-mail addresses of the journalism students, which will then be used for a centralised distribution of the web questionnaire (via e-mail), using a service ( which guarantee the students´ anonymity, and also help us reduce the burden on each student through making it possible to administer follow-ups to only those who have not answered the questionnaire. The institution and survey contact will not have to do any work, except help us get access to the e-mail list and encourage the students to participate. The questionnaire will to a large extent replicate the one used in 2008, but it will be considerably shorter.

18 schools of journalism participated In 2008. We hope to include most of these, and perhaps add some. At this time, the list is not finalised. We will send out e-mail invitations to the students as soon as we are able to get updated student lists after summer. In Norway (and perhaps also in the other countries?) late August/early September is most likely.

There has otherwise been some small changes in our group, so that the team for the 2012 survey is:

Norway: Gunn Bjørnsen (national contact), Volda, and Rune Ottosen, Oslo
Sweden:  Jenny Wiik (national contact), Göteborg
Denmark:  Ida Willig (national contact) and Jannie Møller Hartley, both Roskilde
Finland: Henrika Zilliacus-Tikkanen (national contact), U. Helsinki and Raimo Solokangas, Jyväskylä
Iceland: Þorbjörn Broddason and Valgerður Jóhannsdóttir, both Háskóli Íslands and Birgir Guðmundsson, Háskólinn á Akureyri.

If anyone has any questions,comments or ideas for the survey, please contact me or one of our group members.


Jan Fredrik Hovden,
University of Bergen (group leader)


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